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Graff Diamonds

12/02/2014
Creative Production Studio
New York, USA
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Credits
We worked directly with Graff Diamonds on their multi-platform campaign marking 60 years of the luxury jewellers. First, we defined the creative direction for the video to present the hairpiece bejewelled with $500 million of diamonds. We directed the designer ink drawing scene on the carefully guarded shoot, and our in-house compositors and editors cut the material and applied the final colour grade. Our motion graphics artists also created the opening titles, bringing together this spectacular video, which went viral following its release on Graff Diamonds’ website and extensive press coverage.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.