The launch of Epson’s projector ‘Colour Light Output’ range required an integrated production with print and animation deliverables. We created a dramatic city scene consisting of glass block buildings developed in CGI and integrated the night sky using our own photography. The vibrant light trails were also created in CGI and brought together with lighting effects, atmospherics, subtle lens flares and an overall colour treatment in post.
With the print concept executed to run in UK publications such as Wired and Innovate, we brought the city to life in an engaging 20sec HD animation. The unified campaign can also run across banners, exhibitions, TV and on Epson’s website landing page, creating a powerful brand message.
Our complete image production services, combining photography, CGI and post, allowed us to produce the campaign entirely in-house. It enabled us to streamline all areas of production with a focus on giving our clients the very highest quality visuals across multiple platforms for a truly integrated campaign.