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FIAT 500 ‘Vanity Fair’

We were very excited when we were asked to get involved in Fiat’s latest campaign for Vanity Fair‘s Limited Edition Hollywood Issue. The ad was conceptualized by The Richards Group and shot by photographer Andy Glass before coming to us to composite and retouch the action-packed movie style car chase scene to glossy perfection. Shot on a Universal backdrop, the scene features the hot pursuit of a glamorous thief escaping a heist through a small Italian street. A one-time-only gatefold in the magazine’s iconic Hollywood issue ties in with the Oscars, sponsored by Fiat. We then led the production to create a 2.5d piece as an exploration of what we could do with the still environment. The key requirement for any 2.5d camera mapping is to break the shot down into lots of layers. Having 3 cameras synced on this project allowed for a much wider field of view and gives lots of material to rebuild the projections and allow for a more extreme camera move. Shoot simultaneously from 3 different camera angles enabled us to effectively turn the camera as it travels through the print shot.

Category: Automotive, Cars

Genre: Digital, In-camera effects