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Group745

BT - Watch Us Rise

23/08/2021
Advertising Agency
London, UK
21
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Credits

Introducing More Women and Girls to the Grassroots Game

To support BT’s ambition toincrease female in participation in UK grassroots football through the BTPlaymaker online volunteer course, we produced a BT Sport mini-series that followed a group of young womenwho love football but have all faced personal challenges in their lives asthey become BT Playmakers. 

We told their stories, connected them with theirheroes, the Lionesses, and watched them rise from troubled teens to confidentleaders on and off the pitch. The activity aimed to increase female BTPlaymaker enrolments. We also created social cutdowns to sit across England, BT/ BT Sport channels, as well as presenter Chelcee Grimes’ channels.

Since launching Watch Us Rise, 53% of sign ups have been female, up from 10% before the activity. 






About Havas Play UK
🏆: Agency of the Year - Sports Business Awards 2022
🏆: Campaign Best Places to Work 2022 & 2023

Welcome to Havas Play! 

We connect brands to fans through passions and purpose. By creating meaningful moments people want to spend time with, at the intersection of entertainment, sports, technology, and fandom.
Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production & Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.

Strategy
Identifying where and how brands and rights holders should play at the intersection of entertainment, sports, technology, and fandom.

Creative
Big ideas rooted in passions and purpose, that people want to spend time with.

Activation
360 activation spanning sponsorship and partnerships, social, PR, talent and influencer, and experiential.

Content & Media Partnerships
Content and media partnerships for every channel.

Production
In-house end-to-end production studios.

Measurement and evaluation
Measuring the impact on your business and brand.

Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards. 

Find Out More 

Check us out here  or see what we're up to by following @HavasPlayUK on Instagram or Medium. 

If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havas.com.