VisitNH: "Sea to Sky"
The Visit New Hampshire (VisitNH) tourism department, in partnership with AOR GYK Antler, launched a custom content partnership with Iron & Air, a media company and magazine that explores the art, lifestyle and culture of motorcycles. Based in New Hampshire, but with a global reach, Iron & Air co-created a short film called “Sea to Sky,” chronicling a day trip from the seacoast to the summit of Mount Washington, New England’s highest peak. Using the Mount Washington Auto Road, a classic bucket list ride, the entire trip is experienced in the saddle of a motorcycle and showcases the unique ability for travelers to experience the clean mountain air, the salt breeze off the sea and plenty of nature in between the oceans and the clouds — all within one day.
Hey, we’re GYK, an independent, integrated agency serving as a creative growth engine. Autopilot is our enemy, creativity is our expertise and impact is our endgame.
For clients like New Hampshire Travel & Tourism, Sallie Mae, Keolis, New Hampshire Lottery, the Boston Bruins, Ken’s Foods, Hometown Financial Group, Nuvance Health, and Sweet Baby Ray’s, GYK delivers culturally relevant, insightful ideas that ignite brands and fuel business growth.
The agency is headquartered in Manchester, NH, with an office in downtown Boston.
