Captain Morgan - London Gamers Staycation

Captain Morgan's Ultimate Gamers Getaway

Due to the natural synergies in target audience interests, Captain Morgan were eager to enter the gaming space in an authentic and exciting way. Based on the insight that casual gamers had spent lots of time gaming apart because of the Covid pandemic, we jumped at the chance to to bring them together in real life to reunite on their own branded staycation.

We created a staycation like no other, pulling out all the stops at an exclusive Central London apartment, for which gamers could enter for a chance for them and their mates to experience the space for limited time only. Kitted out with the latest, sought-after gaming consoles, a private mixologist and a deluxe Caribbean feast, the night offered a chance to reconnect and recharge whilst playing the games you love. We elevated the classic night in, taking it to the next level for the ultimate gamer's paradise

Made in Chelsea cast member Sam Thompson also visited the getaway with fellow MIC stars.