Penny "Christmas Doesn't need much"

Chocolate Tribe collaborated late 2018 with Glassworks to rig and animate multiple characters as well as do the 3D animation on the social media campaign for the Germany based company Penny. Working on the adorable little boy, the struggling mom and the magical polar bear, Chocolate Tribe fully animated over 50 seconds for the main TV commercial, as well as all the main character rigging.

The 2 minute commercial was a combination of miniature sets and CGI. With miniature environments filmed in the UK, shot plates were provided in order to integrate and extend the scenes using CGI environments and characters, such as the polar bear scene. An extensive amount of conceptual art design was required in order to give shape to the magical world.

Our Lead Technical Director Tiaan Franken rigged the boy character, polar bear and mum, and assisted with the hair and fur setups, and our animation supervisor, Rob van den Bragt, worked for 6 weeks with the animation team to refine every nuance of the character’s emotions. A smooth custom workflow was developed between artists from Glassworks and Chocolate Tribe through the use of Shotgun and other tools. Our artist managed to complete the project in less than two months. It was a labour of love for the team, and we all were sad when the project came to an end. Congratulations to our creative team for creating an absolutely heart warming and memorable Christmas ad. We hope everyone had a loving Christmas and a loveable New Year.