VICTORIA - Dare to be Good
For the launch of the new beerr Victoria brewer ABI faces the competition head-on. Victoria is ABI's challenger brand for the well-known Beglian beer Duvel (translates as devil). For the very first launch campaign, ABI's in-house agency, Draftline London, Victoria, created an angel to challenge the devils and invite the consumer to make new choices.
This particular Hamlet ispopulated with creative craftspeople, forging memorable stories and powerfulcontent for new and old media, experimenting with form, structure andcutting-edge technology.
Our ambition is to createthought provoking films, rooted in society and born out of an attempt toexplore human emotions. We look out for work that stays with you, truebeauty and smart entertainment.
Created in 2015 by RubenGoots and Jason Felstead Hamletoperates out of Brussels and Berlin.
With Hamlet, we’veconceived an open structure, a place where talent finds a home: the eager, thebrave, the poetic, the proud and the curious. Welcome to our Hamlet.
Raw emotions, beautifullycrafted.
