Insight
A tap of our phones can now bring products to our doorstep within hours. To meet expectations, retailers must develop a faster, more convenient in-store experience.
Idea
Verizon Express is a new store format designed to ensure customers get what they want at the speed they desire.
Carefully choreographed touchpoints throughout the store make it possible to do more with less. A new kiosk utilises a platform offering access to Verizon’s complete inventory, enabling a smaller retail footprint. Grab-and-go self-checkouts cut down on waiting. Without a commission model, representatives are empowered with tools and data to offer customers helpful expertise in a pressure-free environment.
Impact
Verizon Express lives up to its name, with in-store transactions completed 40% faster than traditional store formats and in-store pick-up orders achieved in less than four minutes.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.