Audemars Piguet - Mentor & Apprentice

Brand film

Audemars wanted to play in the music space – but with an international feel, centred around collaboration. We came up with the concept of featuring renowned DJ, record company boss and all-round world music legend, Gilles Peterson, in conversation with one of his up-and-coming artists, Skinny Pelembe – sourcing / handling talent arrangements, as well as full production. 

Director Kristian Young brought a rich, 'luscious' feel to the film, by seasoning the main Alexa shots with some Super-8.