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Group745
Group745
Group745
Group745
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Group745
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Desert

04/03/2021
Advertising Agency
New York, USA
109
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Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Brand Platform.
Spectrum. Think Forward. 


If you want people to follow you, first tell them where you’re going.

People see through empty promises. That makes brand campaigns tricky. When a customer says “Yes, nice ad, but what have you actually done for me lately?” you’d better have an answer. This campaign has those answers. In funny or arresting ways it shows how Spectrum’s common sense insights and advanced technology combine to create powerful, simple solutions to your everyday problems. Proof that it’s easier to stand for something when you actually stand for something.

About Something Different

Something Different is a full-service creative shop founded on ‘humanness’. We take vast, complicated business problems + what customers care about and translate them into human solutions, the sweet spot that solves both.

View our latest work.

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