EA Sports: FIFA 21 Team Of The Year
Insight
Who makes your Team Of The Year? For football fans, it’s a simple question but one that sparks passionate debates. Everyone has an opinion.
Unlike other football awards judged by expert coaches, journalists and professionals – FIFA 21 Team Of The Year is decided by the fans. Every vote counts to determine who makes the definitive list of the world’s best players.
Idea
EA Sports FIFA 21 invites the world to Be Heard.
A film called The Debate kicked it all off across EA Sports social channels, showcasing the picks of fans alongside greats of the game such as Eric Cantona. A second film saw appreciation for French player and cover-star Kylan Mbappe, igniting conversation and the global community to share XI choices.
An extensive visual toolkit allowed EA partner clubs and leagues to support nominated players. All driving fans to ea.com/toty to vote.
Impact
With 10 million FIFA 21 votes from more than 200 countries – the initiative sees a significant year-on-year increase.
Launch films are viewed over two million times and support from athletes, clubs and leagues reaches hundreds of millions FIFA 21 fans.
10m Total votes
200 Countries
2m Film views
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
