null - For Whatever Life Throws

In this visually striking ad for Persil’s re-launch of their Small & Mighty product, we see a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. Created by DLKW Lowe, the campaign celebrates the resiliency of UK kids and continues the award winning ‘Dirt Is Good’ campaign which champions dirt, encourages children to explore the great outdoors whilst battling Mums’ cynicisms that one product alone can defeat grime.