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Group745
Group745
Group745
Group745
Group745
Group745

For Whatever Life Throws

07/10/2013
Advertising Agency
London, UK
11
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Credits
In this visually striking ad for Persil’s re-launch of their Small & Mighty product, we see a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. Created by DLKW Lowe, the campaign celebrates the resiliency of UK kids and continues the award winning ‘Dirt Is Good’ campaign which champions dirt, encourages children to explore the great outdoors whilst battling Mums’ cynicisms that one product alone can defeat grime.
About MullenLowe EMEA

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

 

MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).


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