Beagle Street - Insurance for Life

Life insurance is something people only engage with it when they are forced to. Moments in life where 'shit gets real'. 

With Beagle Street, we took the opposite approach. Reminding people that their life was brilliant. In all of its chaos, it is glorious and is something worth insuring. 

 Insurance for Life celebrates this glorious chaos but in miniature. We created a model street with every kind of UK housing stock represented. We cast miniature families reflecting the diversity of the population and we made a stream of baby urine glisten as vibrantly as it would in any parent’s memory.