Subway, Bites
To launch Subway's latest lunch option, Toasted Bites, to a youth audience, we invaded the internet, with a super-simple, hyper-entertaining audio/visual ‘hook’, that’s purposefully catchy and impossible to get out of your head. It’s one word, BITES.
Given the audience’s dislike of overt brand messaging, we decided to go as weird and wonderful as we could, with animated content created in a tone and energy that reflects the internet content consumption habits of 16-24 year olds.
Everything from short-form un-skippable Instagram and Snapchat Stories, Spotify partnerships and Snapchat lenses to Bites messages via YouTube influencers, TikTok challenges and Twitch partnerships. All delivered in a way that is irresistible to the eye and the ear and screams flavour.
Growth Agents for the Audience Age.
The Beyond Collective is an independent group of specialist marketing agencies, unified around the common goal of helping clients grow their brands in the age of the audience.
Based on Weston Street in Bermondsey, we are home to creative entrepreneurs from the worlds of film, music, brand, media, PR, design, production and advertising, working collaboratively and independently on a diverse range of client business challenges.
From strategy and design through to creative campaigns, integrated production, and media planning and buying, we build bespoke expert teams to achieve your brand and business objectives. Depending on the brief requirements, clients can access our talent via The Beyond Collective, or through one of our companies.
