The Challenge
Encourage consumers to get their next phone on Affordablemobiles.co.uk, instead of on the high street.
The Solution
We created a 30 second TVC that would take a humorous swipe at the high street, presenting all the negative aspects of the retail experience through the eyes of a straight-talking, no-nonsense woman. We also cast Ewen or ‘Keith from the Office’, as he is better known, as the source of the comedy.