Lloyds - Epic Journey
Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.
At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.
Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
Harbor is a global company with operations in New York, Los Angeles, London, Chicago, and Atlanta. Relentlessly focused on talent, technical innovation, and protection of artistic vision, Harbor hones every detail throughout the moving image-making process: live action, dailies, editorial, design, visual effects, sound, and colour.
Co-founded in 2012 by Zak Tucker, The Harbor Picture Company was launched as a home for moving image creativity at the forefront of the digital media era, disrupting a fragmented approach to filmmaking by bringing together all production and post-production disciplines under one roof – a unified creative process.
