Gore-tex: Tested for life
Insight
Only by being tested to breaking point, can we truly learn to overcome.
When we least expect it, life has a habit of throwing us a curveball and testing us to our absolute limits. These moments truly define us and prove what we are really made of.
Idea
When life tests you to the limit, you need to know the jacket on your back, has your back.
Through a series of never-told-before stories, GORE-TEX followed a selection of influential athletes and ambassadors, being pushed to their absolute limits.
These stories were matched with the relentless lab tests GORE-TEX products face to create an ode to those who won’t give up and the technologies they rely on.
Impact
GORE-TEX is uplifted from being an unsung component in other products to center-stage.
Over 140 pieces of content spanning ten languages, across five continents simultaneously. Overcoming the odds, GORE-TEX made it happen.
“AKQA Berlin always challenges the status quo. On their side as well as on the client side. They create solutions with the aim to go the extra mile for a better outcome.”
Achim Ewers zum Rode, Global Brand Leader Fabrics Division
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
