null - AXA 2020 Women's Campaign "The Manicurist"

Recent work done by The Kitchen Film for AXA Global for the Hong Kong and Macau markets.

This is a story of a manicurist and her client. Through conversations and interactions carried out upon the common interest and foundation of having their nails done, we see that this is a friendship and sisterhood that has blossomed over time, based on mutual empathy and support. It is this empathy and support amongst “sisters” that provides the strength to overcome unique and often personal challenges and keeping moving forward. It is also a reflection of the ups and downs that many Hong Kong women experience in their life journey.