The Glenlivet Caribbean Reserve
SINGLE MALT MEETS CARIBBEAN SOUL
Arriving in the USA in May 2020 – Caribbean Reserve is TGL Whisky that is finished in ex-Caribbean rum barrels. Caribbean Reserve has a taste experience that is intensely smooth and well balanced, with a hint of tropical fruits. It is an important next step in our ‘Original by Tradition’ platform, to reinforce our innovative credentials and to recruit new-to-category drinkers.
We developed the product strategy, design direction, key visual, social asset art direction and production, video production, and drinking strategy.
Hello. We are Impero.
We’re a fast-growing, independent, 80% female (with 100% pay-parity) creative agency and we fully believe in doing better work, in a better way.
This world moves too fast for brands to wait around or go silent.
There’s an arms race for your consumer's attention and if you don’t grab it, someone else will.
We work with brands that operate with a healthy dose of impatience to move fast, connect with culture and steal back attention.
Visit us at weareimpero.com | or follow us on Instagram.
LinkedIn: www.linkedin.com/company/impero
