SMARTY Mobile 'Jargon'
Mobile network SMARTY's newest campaign, promotes its ‘simple, honest’ approach to contracts. The campaign of 20-second and 6-second films was conceived by Gravity Road and produced by Somesense.
The films, designed and directed by Pencil Bandit, poke fun at how over-complicated and confusing contracts can be, and feature unique characters developed by Pencil Bandit to convey the polarization between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.
The voices in the campaign are provided by Tom Bennett, who starred in Channel 4 sitcom PhoneShop; and Katherine Parkinson, star of IT Crowd, The Honourable Woman, and Humans.
Somesense is an independent, artist-led production company, based in London.
Established to inhabit the space between nonsense and reality, comedy and animation, each director brings their own bold, colourful, distinctive style to a canvas of character, charm, comedy and cultural understanding.
We work with brands, agencies, musicians, charities, commissioners and platforms to create content in all forms: From web series to comics, films to comedy scripts, social media campaigns to editorials.
To us, animators are both magicians and engineers; creating a hidden structure and mathematical beauty beneath a marvellous, limitless spectacle.
