null - SMARTY Mobile 'Jargon'

Mobile network SMARTY's newest campaign, promotes its ‘simple, honest’ approach to contracts. The campaign of 20-second and 6-second films was conceived by Gravity Road and produced by Somesense.

The films, designed and directed by Pencil Bandit, poke fun at how over-complicated and confusing contracts can be, and feature unique characters developed by Pencil Bandit to convey the polarization between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.

The voices in the campaign are provided by Tom Bennett, who starred in Channel 4 sitcom PhoneShop; and Katherine Parkinson, star of IT Crowd, The Honourable Woman, and Humans.