Orangina x E4 - C'est Shook
Pencil Bandit was asked to create eight 10 second stings as part of E4 and Orangina’s ‘C’est Shook’ campaign. Orangina wanted to use animation “to really bring out the brand’s playfulness” and Pencil Bandit’s idiosyncratic style fit the bill perfectly.
Designed, drawn, animated and voiced by Pencil Bandit himself, each quirky vignette brings to life Orangina’s philosophy that ‘life is flat unless you shake it’.
Pencil Bandit is represented by Somesense animation studio.
Somesense is an independent, artist-led production company, based in London.
Established to inhabit the space between nonsense and reality, comedy and animation, each director brings their own bold, colourful, distinctive style to a canvas of character, charm, comedy and cultural understanding.
We work with brands, agencies, musicians, charities, commissioners and platforms to create content in all forms: From web series to comics, films to comedy scripts, social media campaigns to editorials.
To us, animators are both magicians and engineers; creating a hidden structure and mathematical beauty beneath a marvellous, limitless spectacle.
