Everyone's Kingdom

We were born out of the need for strategic and brutally effective creativity in the region. With every successful campaign, we have grown, and cherry-picked the best professionals to work for us from all over the region and the world. Our expanding list of clients include Abu Dhabi Tourism & Culture Authority, Mashreq Bank, Shell, Lipton and Etihad Airways. We have been Etihad’s Creative Agency of Record since 2012, responsible for their global brand campaigns including 'Flying Reimagined'. If your brand wants to make an impact, give us a call +971 (0)2 234 4588.

In 1995, Maurice & Charles Saatchi set out to create a different kind of Network. One that gave the local management equity and was allergic to bureaucracy. 20 years later M&C Saatchi, is the largest independent Network and still unique in structure, philosophy and culture.

In 2012 we opened our Abu Dhabi office and expanded the team with our Dubai office in 2016. From these offices we manage a number of local and global brands in Europe, GCC and of course the UAE.

OUR PHILOSOPHY: Brutal Simplicity of Thought

Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce.

We believe:

It’s easier to complicate than simplify.

Simple ideas enter the brain quicker and stay there longer.

Brutal Simplicity of Thought is therefore a painful necessity.

INNOVATION: Transforming business by developing original products, services and experiences.

MARKETING CONSULTANCY: Bringing clarity that unlocks advantage and transforms business.

CRM: Deeper personal relationships.

PR: Influence and engagement, not just coverage.

DIGITAL / INBOUND / MOBILE: Business challenges solved through measurable digital and mobile marketing.

RESEARCH & INSIGHT: Know your consumer, know what to do.

SHOPPER / RETAIL: Making brands the most visible and attractive in their category.

SPONSORSHIP & EXPERIENTIAL: Creative amplification for strong brand passion.