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Designing the future of artificial intelligence

10/09/2020
Creative Agency
London, United Kingdom
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Agency / Creative
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Artificial Intelligence is creating new business models, products and services and changing the way we live our lives. The Digital Shift is a book that explores how organisations and business leaders can positively employ AI by taking a human approach. Working with authors Christian von Reventlow and Philipp Thesen, who shared valuable insights from their time at Deutsche Telekom, we edited, designed and produced this fascinating addition to one of the great discussion topics in business today.

The Digital Shift

Designed to be a practical handbook, we produced The Digital Shift in a handy compact format. Each chapter opens with an executive summary and three tangible actions for the CEO, leading into an in-depth case study and a thought-provoking essay. A series of photos shot by Vincent Fournier showcases the Design Gallery, a space created by Deutsche Telekom to share and test its latest technological innovations with industry partners. Illustrations by Matt Blease are used throughout the book to add warmth, humour and a sense of humanity.

About Winkreative
We have over two decades of experience working with some of the world’s most successful brands across transport, technology, retail, culture and hospitality.

We are equally at home helping a brand define its point of view and positioning a new development, as we are designing product packaging or creating content that speaks to an audience.

Whatever the challenge, we deliver sharp, intelligent, editorially driven work that helps brands amplify their message to discerning customers around the world.
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