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Client: Promote Iceland

Agency: M&C Saatchi UK

Lead global agency: SS&K

Icelandic partner agency: Peel

Global PR hub: M&C Saatchi Talk

Global managing director: Chris Hides

Director: Sophie Hayes

Senior associate director: Lauren Hunt-Morgan

Senior account manager: Jade Beaty

Account manager: Maia Quinn

Tech/ speaker production: Firefall

Partner: Lenny Stern

Executive creative director: Stevie Archer

Managing director, production and operations: John Swartz

Agency and client Lead: Amy Frisch

Account director: José Salgado

Agency producer: Craig von Wiederhold

Creative director: Daniel Bremmer

Senior strategist: Elena Claro

Managing director, strategy group: Kevin Skobac

Senior copywriter: Camila Gurgel

Senior art director: Ieva Paulina

Managing directors: Magnús Magnússon and Egill Thordarson

Designer: Einar Guðmundsson

Animator: Arnar Jónsson

Founder, chief technologist: Scott Park

Producer: Nancy Tran

Production company: Skot Productions

Directors: Samuel & Gunnar

Executive producer: Hlynur Sigurðsson

Head of production/ producer: Birna Paulina Einarsdóttir.

M&C Saatchi Talk, 2 years ago