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The Sound of the Fiat 500E

27/08/2020
Music & Sound
Tokyo, Japan
1.2k
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Under the EU legislation, automakers must equip any electric vehicle with an Acoustic Vehicle Alert System (AVAS). This system emits warning noises when the car is moving at a slow speed. This was a unique challenge and incredible creative opportunity for Syn Tokyo. Syn was responsible for creating a Sonic identity that served both legal and practical purposes whilst bringing the brand to life through sound and resonating with consumers beyond the image of the car. Featuring the organic talent of Syn’s voice artist Rudi Rok (based in Finland) and Milan based Red Rose Productions, together this international team of collaborators created the engine sound design for this timeless car: a bold sonic union of the human voice combined with the timeless melody of “Amarcord” by Nino Rota, marrying the innovative & the organic. Man and machine in perfect harmony. 

About Syn
Sound with Vision
Syn is an award winning music agency and creative solution. We provide music strategy, composition, sound design and sonic branding for advertising, cinema and television. We also provide music supervision, licensing and music curation services and our studios record voiceover, ADR and narration.

The Syn System
Founded by friends and creative collaborators, Nick Wood and Simon Le Bon in 1991, Syn has always gone beyond the ordinary and into the extraordinary. We have provided original music, sound design, sonic branding, live entertainment, music licensing, narration and creative services for thousands of projects for almost three decades.
Headquartered in Tokyo, with a network of studios in Los Angeles, Beijing, Shanghai and Manila, our diverse team of experts work globally - passing the creative baton to meet the most demanding of briefs and deadlines to deliver original yet locally authentic work.
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