Puma - Puma Sports Bag

We teamed up with the creatives at Autobahn to collaborate on this project using stop motion to animate bags for sportswear giant, Puma.

The brief was to create engaging videos that showcase Puma’s new sports bag and backpack designs for an internal audience. Autobahn called us to help create these stop motion animations, shot in our studio.

Both films followed a similar treatment with bags spinning and popping into the different designs. Puma shoes, clothing and accessories slide neatly into frame before magically packing themselves in the bags.