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Nowness x Nike - Pedro Lourenco

18/08/2020
Music & Sound
London, UK
24
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Credits

NOWNESS is a movement for creative excellence in storytelling. Celebrating the launch of Nike Women’s collection with fashion designer Pedro Lourenço, NOWNESS premiered, back in 2014, a mysterious short in the Atlas Mountains. 

The gravity-defying movie, starring French dancer Hajiba Fahmy, is directed by Abteen Bagheri and inspired by core body movements supported by couture and technical training apparel.

Bold and free

When we at MassiveMusic stumbled upon ‘As If’ by R&B-inspired vocalist, producer and songwriter Jessy Lanza, we didn’t look any further. 

In this song, she experiments with bold minimalism and ethereal breathy vocals. A perfect accompaniment for the freedom of movement emphasised by the commercial.

About MassiveMusic London

We are MassiveMusic, a Songtradr company and the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while.