UEFA - The Sound of UEFA Europa League
In anticipation of the season 2018-2019, the UEFA Europa League reveals its refreshed, vibrant and more flexible brand identity. The visual expression takes on bolder, edgier shapes and is also reflected in the related music package that comes along with it.
UEFA Europa League's brand new anthem, composed and produced by MassiveMusic (#proud), combines modern and classical elements and will be played before every game in the upcoming season and beyond.
Created with our team of composers, the anthem was recorded in collaboration with the string section of Metropole Orkest, the prestigious Dutch jazz and pop orchestra, comprising of approximately 30 musicians. Our producers then remixed the orchestral and vocal layers with electronic beats and synths, creating an uptempo, bold and energetic piece where old meets new.
The anthem gave birth to a more extensive music package: 20 other versions of the recording were included, such as short bumpers for broadcast loops, team line-ups and match countdowns.
As Hans Brouwer, CEO and Founder at MassiveMusic, explains: “We wanted to bring a feeling of togetherness through the sound, where fans can take ownership of the anthem, much like with their own club chants. It’s an anthem that has a combative feel to it and a football team’s ultimate goal is to win the competition and strive for glory.”
After two years, it made us even more proud when UEFA asked if they could have renowned violinist David Garrett re-imagine the official anthem. Needless to say our answer was a sound “hell yeah”.
Created to convey and represent the emotions inspired by empty football arenas during the COVID-19 crisis, ‘Symphony Of Silence’ was played before the start of the 2020 UEFA Europa League Final, streamed worldwide to millions of fans.
Entitled Symphony Of Silence, this reworking has been devised to convey and represent the emotions inspired by empty football arenas during the COVID-19 crisis.
We are MassiveMusic, a Songtradr company and the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while.
