In the zone

A man driving a 2016 KIA Optima is lost in a land of clouds and floating ballerinas, snowboarders and bike riders. He finds Los Angeles Clippers player Blake Griffin reading a newspaper in an armchair. Griffin welcomes him ‘to the zone’ and then, after a moment of awkwardness, floats away to make some dunks.

For this commercial, we scored an original composition and production and curated the sound design.