null - Marc Jacobs - Daisy Newsstand

What We Did 

• - Launched a Daisy Marc Jacobs branded newsstand in New York
• - Gifted exclusive merchandise to consumers who posted content & tagged the brand
• - ‘Dropped’ high-value fashion gifts on Instagram once an hour for three days to drive continued hype and footfall

• - Drove traffic between Sephora and the newsstand to drive sales and footfall for both

- Integrated a macro and mid-tier influencer strategy to tease the launch of the campaign 


Results
- 18.8 million - Total reach of consumer content alone
- 9.1 million Total reach of #MJDaisy 
- $144 million In press value over the entire campaign
- +252% Increase in total sales vs. previous year