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Group745
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Group745

Disney promotes Coco with a gamified music experience

07/07/2020
Advertising & Integrated Production
New York, United States
10
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Credits

This campaign was designed to showcase and generate excitement amongst the Indonesian audience for Disney’s movie ‘COCO’. With unique interactive elements featuring music from COCO, Gameloft elevated the movie’s marketing efforts driving audience engagement.

The interactive ad format focused on the movie’s catchy soundtrack. This unique interactive video empowered players to become musicians in COCO’s universe by matching/following the music’s rhythm in a gamified ad unit.
About Gameloft for brands


With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.

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