Visit Belfast - Visit Belfast
THE CLIENT
Ardmore is proud to have acted as the strategic and creative partner for Visit Belfast for over 15 years, helping the organisation to promote Belfast as a visitor destination to generate economic benefit for the city region. During the lifespan of our partnership, annual visitor numbers to Belfast have grown from 5.3m to 9.5m.
CHALLENGE
In August 2018, the Bank Building fire in the centre of the city had an unmitigated impact on Belfast access and retail. Footfall immediately decreased by 30% as consumers opted to shop, eat and relax outside of the city centre. 14 additional businesses had to close. And bus, taxis, trade deliveries and parking were all disrupted. An urgent response was required to reinvigorate and inspire consumers and reverse the immediate footfall crisis in the run up to Christmas.
SOLUTION
Leveraging the public’s deep–rooted civic pride, #YourBelfast focused on what the city had to offer the Domestic audience, Traders and Tourists. We united the city behind the truth that Belfast would bounce back from hardships, was open for business and was looking forwards to building a stronger Belfast.
RESULTS
40% increase in shoppers during the campaign.
37% YoY growth in shoppers during w/c 24 December
Ardmore is one of the UK’s leading independent creative agencies, known for delivering impactful campaigns that enhance reputations, improve bottom lines, and spark positive change. Our fully integrated team spans Strategic Planning, Account Management, Creative, Media, Design, Digital, Finance, and Administration. Together, we create some of the most recognisable and effective creative output in Northern Ireland – and beyond.
At Ardmore, we value bravery, transparency, and character. Our unique blend of local, national, and international insights enables us to deliver outstanding creative appeal. This allows us to determine beyond doubt what marketing content will deliver spectacular results for our clients. We’re trusted to find a ‘yes’ to ideas that engage customers and invite connection, building lasting relationships with your brand.
We provide through-the-line campaign solutions delivered with a strategic approach, ensuring every campaign reaches the right audience, at the right time, in the right place. Whether it’s TV, radio, outdoor, or digital, we excel at crafting work that achieves meaningful results for our clients, and we remain relentless in our pursuit of greatness. Together, we create communications that stay relevant to consumers by building legacy.
Our global partnership with Worldwide Partners Inc (WPI), a network of independent agencies in 40+ countries, ensures our clients have access to localised insight and world-class talent, driving growth no matter the market. As a shareholder in WPI, we’re proud to offer this global expertise with a local touch.
We are also committed to sustainability through our Ardmore Climate Target Collective (ACT Collective), working to reduce our carbon emissions and achieve net-zero status. We believe in using creativity not just to change minds, but to improve how people live.
