Woking Borough Council
THE CLIENT
We have been working closely as a strategic partner to Woking Borough Council’s future vision for the town centre. Specifically leveraging the quality of life, lower living costs and access and commute times to and from the capital to grow the number of young professionals living in Woking.
CHALLENGE
In 2017, a significant regeneration project in Woking Town Centre commenced. The objective of the project was to completely transform the area with a longer-term vision of attracting businesses and young professional residents away from London to relocate in the area, adapt its demographic boosting the local economy.
Although a positive step-change for the local area, the development was, for many, seen as a disruption to the status-quo.
SOLUTION
Through early and comprehensive dialogue with residents, we identified the need to launch a comprehensive community engagement programme while this major transformation was underway. #WeAreWoking was devised as an impartial people-centric campaign to promote positivity for the borough, its citizens, communities and businesses.
The programme has been amplified with a supporting through-the-line advertising and PR campaign, that has extended the reach of #WeAreWoking beyond the local borough, throughout the UK.
RESULTS
8K social media fans
12K uses of #WeAreWoking
49K media impressions
Ardmore is one of the UK’s leading independent creative agencies, known for delivering impactful campaigns that enhance reputations, improve bottom lines, and spark positive change. Our fully integrated team spans Strategic Planning, Account Management, Creative, Media, Design, Digital, Finance, and Administration. Together, we create some of the most recognisable and effective creative output in Northern Ireland – and beyond.
At Ardmore, we value bravery, transparency, and character. Our unique blend of local, national, and international insights enables us to deliver outstanding creative appeal. This allows us to determine beyond doubt what marketing content will deliver spectacular results for our clients. We’re trusted to find a ‘yes’ to ideas that engage customers and invite connection, building lasting relationships with your brand.
We provide through-the-line campaign solutions delivered with a strategic approach, ensuring every campaign reaches the right audience, at the right time, in the right place. Whether it’s TV, radio, outdoor, or digital, we excel at crafting work that achieves meaningful results for our clients, and we remain relentless in our pursuit of greatness. Together, we create communications that stay relevant to consumers by building legacy.
Our global partnership with Worldwide Partners Inc (WPI), a network of independent agencies in 40+ countries, ensures our clients have access to localised insight and world-class talent, driving growth no matter the market. As a shareholder in WPI, we’re proud to offer this global expertise with a local touch.
We are also committed to sustainability through our Ardmore Climate Target Collective (ACT Collective), working to reduce our carbon emissions and achieve net-zero status. We believe in using creativity not just to change minds, but to improve how people live.
