Translink - Glider
THE CLIENT
In 2018 Translink launched the Glider Service in Belfast – A project years in the planning with a focussed vision to modernise the public transport infrastructure, making it more accessible, reliable and sustainable for residents and visitors in the city.
CHALLENGE
Glider meant new vehicles and routes, new off-board payment and ticket validation, new service halts and new onboard features (USB charging, free Wi-Fi and more standing room). This was a total step change for Belfast commuters and would require a campaign that promoted behavioural change in public transport users and non-users to a brand-new rapid transit service.
SOLUTION
The advertising focussed on building “gradual affinity” for the service. Delivering simple to understand information that would establish & build the Glider brand to prime people with information about how to use the service and the ways they would benefit from it.
RESULTS
+2.3m additional passenger journeys in year 1
£2.7m in additional revenue in year 1
257% Return on marketing investment in year 1
Ardmore is one of the UK’s leading independent creative agencies, known for delivering impactful campaigns that enhance reputations, improve bottom lines, and spark positive change. Our fully integrated team spans Strategic Planning, Account Management, Creative, Media, Design, Digital, Finance, and Administration. Together, we create some of the most recognisable and effective creative output in Northern Ireland – and beyond.
At Ardmore, we value bravery, transparency, and character. Our unique blend of local, national, and international insights enables us to deliver outstanding creative appeal. This allows us to determine beyond doubt what marketing content will deliver spectacular results for our clients. We’re trusted to find a ‘yes’ to ideas that engage customers and invite connection, building lasting relationships with your brand.
We provide through-the-line campaign solutions delivered with a strategic approach, ensuring every campaign reaches the right audience, at the right time, in the right place. Whether it’s TV, radio, outdoor, or digital, we excel at crafting work that achieves meaningful results for our clients, and we remain relentless in our pursuit of greatness. Together, we create communications that stay relevant to consumers by building legacy.
Our global partnership with Worldwide Partners Inc (WPI), a network of independent agencies in 40+ countries, ensures our clients have access to localised insight and world-class talent, driving growth no matter the market. As a shareholder in WPI, we’re proud to offer this global expertise with a local touch.
We are also committed to sustainability through our Ardmore Climate Target Collective (ACT Collective), working to reduce our carbon emissions and achieve net-zero status. We believe in using creativity not just to change minds, but to improve how people live.
