Lidl
THE CLIENT
As one of the fastest growing retailers in Europe, Lidl has also just celebrated 20 successful years of growth in Northern Ireland. Through a tested formula of quality local produce and low prices, market share growth has been consistently positive.
CHALLENGE
On review of sales patterns, the brand approached Ardmore to help provide insight to better connect with the Northern Ireland consumer. We were tasked to help put some colour around the statistics and understand why they shop differently than anywhere else?
SOLUTION
This meant in-depth research into the attitudes, beliefs and behaviours around the weekly food shop. Why, who, where and how people across Northern Ireland keep their family and themselves fed and how we can encourage them to consider Lidl.
This research informed the brand’s first bespoke Northern Ireland advertising campaign. The aim was to connect with shoppers who love, like and even loathe Lidl.
RESULTS
+ 6% NI total Market Share achieved in 2019.
+ 7.6% year on year sales growth 2019
+ 6.7% year on year volume growth In 2019
Ardmore is one of the UK’s leading independent creative agencies, known for delivering impactful campaigns that enhance reputations, improve bottom lines, and spark positive change. Our fully integrated team spans Strategic Planning, Account Management, Creative, Media, Design, Digital, Finance, and Administration. Together, we create some of the most recognisable and effective creative output in Northern Ireland – and beyond.
At Ardmore, we value bravery, transparency, and character. Our unique blend of local, national, and international insights enables us to deliver outstanding creative appeal. This allows us to determine beyond doubt what marketing content will deliver spectacular results for our clients. We’re trusted to find a ‘yes’ to ideas that engage customers and invite connection, building lasting relationships with your brand.
We provide through-the-line campaign solutions delivered with a strategic approach, ensuring every campaign reaches the right audience, at the right time, in the right place. Whether it’s TV, radio, outdoor, or digital, we excel at crafting work that achieves meaningful results for our clients, and we remain relentless in our pursuit of greatness. Together, we create communications that stay relevant to consumers by building legacy.
Our global partnership with Worldwide Partners Inc (WPI), a network of independent agencies in 40+ countries, ensures our clients have access to localised insight and world-class talent, driving growth no matter the market. As a shareholder in WPI, we’re proud to offer this global expertise with a local touch.
We are also committed to sustainability through our Ardmore Climate Target Collective (ACT Collective), working to reduce our carbon emissions and achieve net-zero status. We believe in using creativity not just to change minds, but to improve how people live.
