Insight
The U.S. Soccer Federation needed a way to cultivate the passion of growing supporters, attract fans on match day and convert memberships year-round.
Idea
The U.S. Soccer app hosts all of the action, featuring real-time stats, live commentary, visualisations, geo-located content, replays and membership services. Across multiple platforms, predictive analytics serve the content that fans care about.
Impact
The digital transformation is an evolution in the way people are reached, served and connected. Fans are part of the action with historic moments in the teams’ journeys followed and shared.