Kopparberg Spiced Rum

Another project with the Kopparberg team, this time to create a visual world and strategic positioning for the 2020 launch of Kopparberg Spiced Rum. For a brand that dominated 'drinking with sunglasses on' for almost 20 years, the challenge was to find an angle for a drink more akin to parties after dark than lazy barbecues and afternoons in the park. As inspired by the consumer in the occasion as it was by Kopparberg's own evolution to producing a dark spirit.