Google: Paristories
Insight
With more than 20 million supporters, Paris Saint-Germain is fast becoming one of the most popular football clubs in the world.
Every home match is sold out and only 46,580 fans can attend matches at Parc des Princes stadium. How can the millions of other fans feel the emotion of being there?
Idea
Allow fans everywhere to experience the game by bringing Parc des Princes to the world.
Combine the power of fan participation and digital to create a platform that gives millions of Paris Saint-Germain fans the opportunity to relive their games from every angle.
Explore the surroundings through a 360 degree interactive photosphere, from on the pitch, to backstage, in the VIP sections or deep within the heart of the spectator stands – available on desktop and mobile, and adapted for Google Cardboard headsets.
Impact
Millions of Paris Saint-Germain fans were able to access a stadium of emotions during their matches.
More than 10 times the capacity of Parc des Princes joined the experience.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
