Insight
But no one ever said bettering yourself had to be a chore - especially not the bold Bvlgari woman.
Idea
A striking visual language of hand gestures represents each RVLE, punctuated with impassioned copy urging women to ‘leave nothing to chance’ and ‘grab life by the jewels’.
Impact
The self-assured mindset of RVLES in topical follow-up campaigns for Valentine’s Day and Chinese New Year added a further 300,000 new followers in six weeks.