null - Eurostar: La Vie On Board

Insight

With many and diverse destinations throughout Europe, Eurostar enriches the lives of its passengers by connecting people and cultures.

To launch their new fleet, Eurostar invites you to take your seat on board as it speeds from London to Paris.

Idea

Bring the Eurostar journey to life in all its diversity, and illuminate the pleasures of train travel that begin as soon as a passenger embarks.

@LavieOnBoard is an illustrated and artistic interpretation of the journey – an Instagram narrative spanning 12 coaches and almost 200 still and moving images.

Each image describes an approaching destination, uncovers a hidden benefit or tells its own unique story.

Impact

During the first week of launch, Eurostar increased its online following after positive reactions to @LaVieOnBoard from users and media outlets.

With 9.7 million impressions generated via Instagram, the campaign continues to generate a positive impact.