Hermès: La Maison des Carrés
Insight
An icon of French luxury fashion, Hermès silk is unique in its fantasy and playfulness.
To house this vibrantly creative world, the conventional e-commerce experience needed to be reimagined – moving beyond purchase to a total immersion in the artistry of the brand.
An approach free enough to combine the artistry and craftsmanship of La Maison des Carrés with the pragmatism of a clear and intuitive e-commerce presentation of more than 600 products.
Idea
Bring to life the impossible in all its original creativity, inspired by a vision of the perfect physical store.
Always welcoming and informative, perfect customer service combines with delightful surprises unrestrained by the real world. Entirely illustrated yet fully responsive, the ever-changing Maison des Carrés is available on any device and open in 27 countries across Europe, Asia and America.
Impact
From the world of fashion to industry reviews, La Maison des Carrés has attracted huge media and consumer attention.
The worldwide coverage includes articles in Elle, Vogue, Creative Review, New York Post, WWD Japan, Le Figaro and Creativity.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
