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Climate Council: Chatbot

03/06/2020
Advertising Agency
London, UK
3
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Insight

As the independent and authoritative climate change organisation, crowdfunded by the Australian public, the Climate Council is constantly ranked as the number one trusted voice in discussions often clouded by noise and misinformation.

By distilling high-level science into a conversational platform, people can for the first time access and understand the latest facts instantly, driving environmental conservation education and action.


Idea

Climate Council chatbot helps people go beyond the headlines and deeper into the causes of climate change.

Drawing on comprehensive research from the Climate Council, the chatbot uses data from a wide range of climate-related topics - extreme weather, heatwaves and bushfires, renewable energy and storage technology solutions - to answer user questions and encourage them to act on lowering harmful emissions.


Impact

The chatbot has been praised by both users and global media as a new channel for engaging audiences with the extensive content produced by the Climate Council.

By enabling a much broader audience to access clear and accurate facts instantly, the chatbot demonstrates the opportunities emerging technology offers to overcome business challenges.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.

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