BAFTA: BAFTA Awards 2017

Insight

The BAFTA Awards is regarded as one of the world’s most prestigious awards ceremonies. But many people are missing the full story.

An independent charity, the British Academy of Film and Television Arts has been championing talent and developing careers in the moving image industries since 1947. For its 70th year, BAFTA invites you to Be Part of the Story, and discover the unseen craft behind the world’s greatest art in motion.

Idea

Use the Awards as an opportunity to inspire and enable future talent.

Most people see film, television and games as finished products. BAFTA sees them as the product of talent creating hundreds of ideas, making thousands of hard choices and committing countless hours of craft. Be Part of the Story is a year-long creative campaign that, for the first time, ties together all the industries that BAFTA supports. Five up-and-coming illustrators have been commissioned to create a unique visual for each 2017 award ceremony, shining a light on the skill, craft and devotion that goes into every award-worthy project.

Impact

Be Part of the Story has brought a fresh approach to BAFTA communications – extending the conversation beyond the evening of the Awards ceremony.

Social channels discuss insights, masterclasses and opportunities rather than glamour and celebrities. BAFTA’s mission to inspire careers is achieved through their greatest asset – their five award ceremonies. A 184% growth in social followers during the Film Awards alone engages new audiences and inspires the next generation of makers and storytellers.

Emma Stone photographed by Guy Levy