Amazon: Arsenal FC x Alexa
Insight
The way fans absorb the beautiful game is changing.
Supporters are desperate to stay up to date with matches, yet not all games are given airtime. New technologies open up new possibilities. It’s not about where the game is, it’s about how the game can be brought to you.
Idea
Make all details of Arsenal matches available at a simple command from the comfort of home.
Integrating Arsenal with Amazon Alexa seamlessly provides supporters with access to pre-match build-up, live in-game support and post-match analysis through conversation.
Impact
A constant fixture at the top of Amazon’s Alexa charts, the skill has an average rating of 4.4 out of 5.
With 10,000 sessions in its first two months, the Arsenal skill - the first of its kind in the Premier League - has added an extra dimension to the match day experience.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
