Verizon: Verizon Destination Store
Insight
Connected products are revolutionising our lives.
It’s time that connected stores revolutionised the retail experience.
Idea
Inspire people to choose, don't just give them choice.
The Verizon Destination Store features multiple interactive lifestyle zones highlighting the everyday moments that enrich lives. Captivating experiences educate and engage shoppers with immersive experiences. The Device Wall features the most comprehensive retail product-guide in retail, where people compare multiple devices at-a-glance. The gesture-based walls sync with you and your phone.
Impact
Discovery and engagement through digital has established Verizon as the go-to destination for a connected lifestyle.
Features from the Verizon Destination Store concept are now being rolled out in more than 1,700 locations nationwide.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
