Panel: Gaming Levels Up

Covid-19 has seen a surge in gaming as lockdowns around the world have encouraged indoor pursuits and more people have been seeking out ways to hangout with friends and family in online spaces. 

So what does all this mean for brands and agencies? And what are the long term ramifications? To find out, LBB’s Laura Swinton gathered together an international panel. Join Adam Kerj, CCO Nordics Accenture Interactive; Charlotte Rubesa, Strategist, 72andSunny Amsterdam; Claudio Lima, CCO Cheil Brazil; McKay Hathaway, Group CD, VMLY&R for a fascinating discussion about how lockdown has levelled up gaming.