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IBM: IBM Q System One

26/05/2020
Advertising Agency
London, UK
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Insight

Our partners, Universal and Map, were commissioned to work alongside IBM’s scientists and engineers, to design the world's first fully integrated universal quantum computing system for scientific and commercial use - IBM Q System One.

Map and Universal defined the vision for the system, where the hardware, spaces and interface are considered as a single coherent experience.

With the potential to solve problems beyond reach of ‘classical’ computers, current IBM quantum computers can be accessed through the cloud today. To make them widely useable beyond the confines of the research lab, information processing and the machines that facilitate it needed to be re-imagined.


Idea

In 1957, Thomas J Watson commissioned IBM’s first corporate-wide program.

Encompassing everything from products to buildings and corporate identity, collaborators included design legends such as Charles & Ray Eames, Ero Saarinen and Paul Rand.

Iconic products such as the IBM System 360 mainframe launched soon after, which revolutionised the world – changing the way businesses thought about computer hardware.

The System 360 made ‘classical’ computing scalable and practical.

In the same way, IBM System Q will democratise quantum computing.


Impact

Our challenge was to satisfy the computer’s functional demands, whilst defining the archetype that this new form of computing would require.

Over a period of two years, the design direction and performance criteria for the system were developed in collaboration with specialist display case fabricator Goppion, who helped to realise our concept for the outer vitrine and its 3m2 glass panels. Engineered to open effortlessly using roto-translation, easy access simplifies the system’s maintenance and upgrade process while minimising downtime.

The enclosure forms an air tight seal so the integrated system can carry out one of the most challenging aspects of quantum computing: continuously maintaining the quality of qubits used to perform quantum computations.

A second phase of the project, the IBM Q Quantum Computation Center will open later this year in Poughkeepsie, New York.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.

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