The Elder Scolls Online: Summerset
Insight
Fans of The Elder Scrolls Online don’t just play the game, they live in the lands of Tamriel, logging hundreds of millions of hours in the high-fantasy world.
To unveil the game’s next chapter set in Summerset, Bethesda Softworks had to capture its unique story and expansive scale to truly transport their passionate audience into this new landscape, the ancestral home of the High Elves.
Idea
The Elder Scrolls Online: Summerset trailer doesn’t simply promote the content of the new game, it becomes the content itself, taking the form of a cinematic-style short film.
An original storyline emerges, in which beloved characters explore the labyrinthine prophecy. Beauty and danger collide against a pristine backdrop shrouded in symbolism.
Impact
The Summerset trailer quickly spread throughout the gaming community, inspiring speculation and excitement about the next chapter of The Elder Scrolls Online.
The latest instalment of the massively multiplayer online role-playing video game which launched in 2010, The Elder Scrolls Online now has more than 11 million players worldwide.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
