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Oakley: See It In Prizm

20/05/2020
Advertising Agency
London, UK
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Insight

Professional athletes have long been familiar with Oakley’s trademark lens technology.

Prizm’s finely calibrated contrast and colour vibrancy serve up superior visual detail, in every environment. As these flagship sports lenses roll out across Oakley’s entire lifestyle range, how can we humanise Prizm, to share this enhanced vantage – once the preserve of only superstar athletes – with the rest of us?


Idea

Prizm by the people. What do you see?

Recreational passionate players team with the professionals, spurned by this single question to capture Prizm’s universal, game-changing impact. Catching 22 sports across six global settings, the blockbuster footage courses with action and adrenaline to frame how this varied squad see their worlds enhanced through Prizm’s full-spectrum functionality.


Impact

Prizm transcends technology, as an emblem for passion and ambition.

Over 180 star athletes enter the ring, and #OneObsession becomes an arena for 28 million people of all levels to engage with Oakley and Team Oakley icons. See It In Prizm inspires all of us to relentlessly pursue our own obsessions, as we answer this visionary question ourselves.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.

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